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Eastbourne Corporate Plan

Economic development and tourism

A town which thrives. Eastbourne has traditionally been seen as a tourist destination and our aspiration is for this to continue to be the case.

However, over the next 4 years we seek to support diversification of the economy, in particular seeking to bring more investment from IT, digital and creative sectors in the town. We will work with partners, using our strategic role, to attract inward investment and deliver real growth for the area. Our new Local Plan will enable us to address the provision and allocation of employment land. In relation to our own assets, we will re-imagine these in a way that better provides for the town's future and enables sustainability in the longer term.

Our key areas of focus will be:

  • Delivery of a new overarching strategy for tourism, income, and economic diversification.
  • Delivery of projects through government 'Levelling up' funding, including a cultural and education centre at Black Robin Farm, improvements to Victoria Place and a significant public art engagement and learning project in conjunction with the Towner.
  • Enabling, through a range of providers, high quality arts and events programmes to be delivered in the town, including worldclass musical events, theatre productions and other performances, promoting sustainable travel options where possible.
  • The establishment of a Local Authority Controlled Company (LACC) to enable the theatres at Devonshire Quarter to continue to develop and thrive. Alongside this, through effective partnership working, increase the conference and exhibition trade at that location.
  • Work with our leisure partner Wave Active to deliver an Active Health strategy for our communities.
  • Delivery of an integrated property strategy which provides a clear future approach to commercial activity, addresses the councils' future asset requirements and tackles the challenges of the town's heritage assets.
  • Partnership working in the town centre, and other key parts of the town, including through 'Your Eastbourne BID' business improvement partnership, and with Eastbourne Chamber of Commerce, Eastbourne Hospitality Association and Sussex Police, to promote events whilst reducing antisocial behaviour and vandalism, and tackling homelessness.
  • Continue to improve the public realm in the town centre to provide a continuous pedestrian link between the railway station and the seafront.
  • Support the drive for high speed rail services to the town, enabling a reduced journey time between Eastbourne and London, whilst also continuing to lobby government for improvements to the A27.
  • Promote active travel in the town with further improved walking and cycling routes.

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